Haddayr Copley-Woods
Copywriter
haddayr@gmail.com
612-728-5830
Resumé
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Client: General Mills
Purpose: To educate a primarily middle-aged female audience about the benefits of whole grain, and to associate Big G Cereals with whole grain.

Product Home Page
Through updated copy in the tone of a woman's health magazine, we transformed what had been a bland and scientific site into a fun, engaging and readable website.

Whole Grain Quiz
An entertaining, lighthearted quiz took over the previous textbook quiz. (Please go to page and click on "What's Your Whole Grain IQ?")