Haddayr Copley-Woods
Copywriter
haddayr@gmail.com
612-728-5830
Resumé
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Campaign: Gold Medal Flour® Scratch Baker's Club
 
 

Client: General Mills
Purpose: To introduce the new Gold Medal Flour® Scratch Baker's Club and promote the use of Gold Medal Flour to premium users.

Product Home Page
Through streamlined copy and beautiful imagery, our team updated the look and sophistication of the Gold Medal Flour product home page and Scratch Baker's Club home page, housing community discussions, promotions, and from-scratch recipes.

Digital Recipe Book
Beautiful interactive digital cookbook with carefully researched and written introductions, historical information and images, and quotations.

Contest
A cooking contest promoted throughout the Betty Crocker site helped to build awareness of the Scratch Baker's Club.