Haddayr Copley-Woods
Copywriter
haddayr@gmail.com
612-728-5830
Resumé
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Campaign: Chef Michael's®
 
 

Client: Purina
Purpose: Introducing new line of premium pet food

Campaign Highlight: Client changed their packaging based on my copywriting to incorporate the phrase "unforgettable meals."

Product Microsite
This site highlights Chef Michael's® unique marketplace niche aimed at pampering preparers, its thoughtful and caring attitude, and its genuinely unusual product.

An earlier iteration provided customers with a unique downloadable and customizable screensaver with ability to upload pet photos and tell stories about the unique partnership between pet owners and their dogs, covered in AdWeek.

Banner Ad Campaign
Targeted sampling campaign

Emails
Follow-up emails to interested customers who created their own Unforgettable Tail or sampled the Chef Michael's product.